Understanding your audience and the power of social media
Since I’m not the target audience, I’m not going to wade into whether I find the ad below offensive or not. The interesting thing here in my mind is twofold:
- the makers of Motrin clearly didn’t do enough of the right kind of testing for proof of concept
- they didn’t understand how to do a proper mea culpa
I would definitely say, though, that it’s not a stretch to see how the messaging in this piece could offend some people. It has a way of speaking down to moms, specially when it insinuates that some would carry their baby this way so they’d look like an official mommy.
Wonder if they’ve got Motrin tablets big enough for the headache they’ve given themselves with this one.
The original story with video can be found at ReadWriteWeb.
July 15th, 2010 at 8:53 pm
[...] If you want to market a product or service via social media, remember one key thing. Connect with other people as a person, put a face on what you promote and make it about real relationships. Just like email, social media spam is bad. Understanding your audience and the power of social media [...]
July 15th, 2010 at 9:12 pm
[...] Even if that doesn’t prove true in the land of litigation down south, shouldn’t good taste and pride count for something? Understanding your audience and the power of social media [...]