culture archive

Understanding your audience and the power of social media

Since I’m not the target audience, I’m not going to wade into whether I find the ad below offensive or not. The interesting thing here in my mind is twofold:

the makers of Motrin clearly didn’t do enough of the right kind of testing for proof of concept
they didn’t understand how to do a proper [...]

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Goodbye W, hello Generation WE

It’s all about empowerment and taking back our society. Resonates beautifully with the Obama win though it’s about much more than that.
Are you looking forward to the next four years south of the border as much as I am?
Goodbye W.

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Museum of Anthropology pics

I took a little trip out to the UBC Museum of Anthropology today and thoroughly enjoyed the ceramic studio and native art. It’s something I’ve been meaning to do for a very long time and I just never seem to get around to it. Turned out to be good timing.
The museum will be [...]

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